Omschrijving : Demand Generation Strategist. Bedrijven : null. De locatie :

Do you believe in a revolutionary approach to marketing, focusing on demand generation rather than just passing leads to Sales? Want to play a key role in shaping the growth of an innovative SaaS company? At Warp VR, we're looking for a creative and strategic thinker ready to join us in transforming our content and marketing strategy. If you're passionate about actively increasing product demand and are no longer excited by traditional lead generation methods, we might have just the path you're looking for.

Discover Warp VR
There are situations where you don't know exactly how you'll react - an evacuation, an angry passenger, a difficult customer conversation. Training employees for these types of situations is a massive challenge and costly endeavor for companies. Traditional classroom training and e-learning don't provide the necessary practical experience. Role-playing is often ineffective, and using actors is not only expensive but also a one-time solution.

This is where we make a difference: we digitize real-life situations, allowing for effective training anytime, anywhere. Our platform simplifies the creation, distribution, and analysis of these trainings, making them accessible to everyone.

This is reflected in our customer reviews: a score of 4.9 out of 5 stars on G2, with a 9.4 for ease of use, 9.8 for ease of installation, and a 9.9 for quality of support. These scores underscore our leading position in the market.

A notable example of our impact is how one of our clients transformed their preparation for bank robberies. Thanks to the Warp VR platform, employees can participate in a realistic simulation, experience the adrenaline, and learn how to respond under extreme stress. An employee, who experienced a real robbery after our training, was excellently prepared and confident, ready to act appropriately.

Your Role as a Demand Generation Strategist
You're about to join the founders in a phase of accelerated growth at Warp VR. In this pioneering role, we value your courage to make mistakes, your willingness to take risks, and your enthusiasm to learn a lot. You will lead the development of a demand generation framework focused on creating awareness, interest, and demand, as opposed to the traditional lead generation model.

Your responsibilities include:

• Customer Insight: Engage with customers to understand their needs and pain points, crucial for informing our marketing strategy. Continuously incorporate market scans and data into the strategy and approach.
• Content Strategy: Develop an overarching content strategy, including content types, distribution channels, and the integration of different content elements. Collaborate with the founders on weekly 15-minute videos, transformed into micro-content and LinkedIn posts. Ensure the content meets the needs of various DMU stakeholders, such as business units, L&D, and potentially IT, HR, and Finance.
• Distribution: Ensure content reaches the intended audience through the right distribution channels, optimizing for SEO, scheduling posts, and conducting paid advertising campaigns.
• Event Management: Organize and promote virtual and live events (conferences, micro-events, meetups, etc.), including our community event Warp VR Connect, and ensure we are invited to speak at congresses and podcasts due to our thought leadership.
• Brand Consistency: Maintain brand consistency across all marketing projects. Work closely with our design and product team to ensure all external communication and materials align with our brand guidelines and values. Identify and seize opportunities to strengthen our brand and increase market visibility, both online and offline.

Our Team Dynamics
As part of our Sales and Marketing team, you'll join a compact and dynamic team at Warp VR. Our current team consists of 3 developers, 1 Sales Development Representative (SDR), 1 Customer Success Manager, 1 Production Manager, and 3 founders. We plan to expand our team soon with a Content Marketer.

Working in a small team offers unique benefits: you experience the dynamics of quick decision-making and being on the ball. We're looking for someone who can contribute to our growth and also bring inspiration and innovation to our team. Your role will be essential in shaping our strategy and directly influencing our results.

We strongly believe in open communication and collaboration, even though we work remotely. Regular team sessions, informal coffee breaks, and brainstorming sessions are at the heart of our work culture, fostering a close team spirit, clear communication, and a shared vision that helps us grow and innovate.

What We're Looking For

• 3+ years of marketing experience, HR/training/SaaS experience a plus.
• Demonstrable expertise in B2B demand generation.
• Entrepreneurial and eager to learn, with the courage to make mistakes.
• Fluent in English, Dutch is a plus.
• Results-oriented with strong data analysis skills.
• Able to make a positive impact both within and outside the role.
• Substantial leadership with strong communication skills.
• Focused on Lifetime Value.

What we offer

• The chance to be part of an innovative and rapidly growing company.
• Space for personal and professional growth, including a budget for training and conferences.
• Flexible working hours and the option to work remotely.
• A competitive salary with an attractive package of secondary benefits, including a work-from-home and co-working allowance.
• We grow together, so everyone shares in the success of Warp VR. As the company's value grows, so does your bonus.
• Unlimited vacation days, supported by our strong commitment to a healthy work-life balance

Application Process
Excited and see yourself as part of our team? Apply now or contact us if you have any questions.

• Selection: After receiving your application, we'll review it based on the role's requirements.
• Interviews: We'll schedule a series of conversations to discuss your experience and motivation.
• Case Study: You'll receive a practical assignment. Always welcome to meet and if you're already excited to strengthen our team as a Marketing Lead... we'd love to hear from you!

And when can you start? As soon as possible for us, so we're moving quickly with the process. Questions or up for a (virtual) coffee? Call Danny: +316 40 55 60 15.

Job Type: Full-time

Salary: €3,000.00 - €6,000.00 per month

Ervaring:

• Marketing: 3 jaar (Gewenst)

Taal:

• Engels (Vereist)

Work Location: Remote